IN-FOOD 2008 EXHIBITION : WHY EXHIBIT ?
A unique and targeted visitor profile
IN-FOOD appeals to a unique and targeted visitor profile made up of food industry manufacturers, with strong attendance of visitors working in R&D, processes and marketing/innovation.
New for IN-FOOD 2008 is the major international opportunity opened up by the partnership with SIAL. The 78,000 SIAL international visitors come from 191 countries, over half of them in the European Union, heart of the semi-processed food products user market.
Key figures showing SIAL food industry visitors synergy:
- 48,000 food industry representatives (34% of the 140,000 SIAL visitors), 49% of them French and 51% international
- 20% of food industry representatives working in R&D, quality, processes and purchasing
- 84% of food industry representatives who use ingredients and additives
- 54% of food industry representatives who use semi-processed food products
- 42% of food industry representatives who use subcontracting solutions
- 17,000 SIAL visitors cite semi-processed food products and ingredients as one of their reasons for visiting
A targeted communication campaign
IN-FOOD is promoting its identity as a unique platform for specialists to do business together with a dedicated communication campaign : advertisements placed in the semi-processed food products and ingredients trade press, a direct marketing campaign targeting relevant food industry representatives (R&D, purchasing, production and quality, and marketing and development managers), and identification of target food industry representative visitors in Europe, with the SIAL network providing international support.
The IN-FOOD event's position within SIAL gives it the benefit of high-level visibility as well as customized visitor tools and dedicated events, such as IN-FOOD Center / Ingredients, Sourcing & Ideas, enabling it to cultivate its character as a highly targeted show, as appreciated by IN-FOOD visitors since the event was first launched.
A selective range of products
Confectionery
Drink preparations
Ingredients and additives
Industrial process subcontracting
Services for food industry
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